123RF, a leading stock photography agency, was established in 2005 and operates under the Inmagine Group. It specializes in offering a vast array of royalty-free images, stock photography, vector graphics, icons, fonts, videos, and audio files. With an impressive library of over 220 million assets, 123RF serves a diverse clientele, including individual consumers, small businesses, and large corporations, aiming to meet various creative demands. The platform is designed for ease of use, featuring a user-friendly interface with a robust search engine that allows users to navigate through extensive categories effortlessly. In 2023, 123RF expanded its capabilities by introducing several AI-powered tools that significantly enhance the creative process. These include an AI Image Generator, which creates custom images from user prompts; AI Image Variations, which offer multiple unique versions of a single image; an AI Image Upscaler that enhances image resolution by up to four times; and an AI Background Remover that simplifies the process of editing images by removing unwanted backgrounds. Additionally, 123RF launched a Free Image Section in June 2022, enabling users to download a limited number of images for free each day, thus allowing potential users to explore the platform without any financial commitment. The flexible pricing options include on-demand credits, subscription plans, and corporate plans, catering to the varying needs of users. Despite its many advantages, 123RF has faced criticism regarding customer service issues and the complexity of its credit system. Users have reported difficulties with refunds and account management, as well as confusion surrounding the credit purchasing process. However, the platform remains a valuable resource for businesses and individuals seeking high-quality visual content, provided they navigate its complexities with care. Overall, 123RF combines an extensive library, innovative AI tools, and flexible pricing, making it a comprehensive solution for stock photography requirements.