Marlee is a cutting-edge platform that aims to enhance both individual and team performance through tailored coaching and motivational insights. Established in 2020 by Michelle Duval, Marlee's mission is to democratize access to professional coaching, making it accessible to everyone, not just the elite. The platform employs artificial intelligence (AI) to deliver personalized coaching and insights into team dynamics, allowing users to better understand their unique motivations and communication styles. One of Marlee's standout features is its free evidence-based assessment, which evaluates 48 motivational traits and provides users with a comprehensive report on their work styles. This assessment serves as a foundation for users to set and achieve their coaching goals. The platform's AI-powered coaching app offers personalized online coaching programs that users can complete at their convenience, focusing on boosting self-esteem, developing emotional intelligence, and achieving specific personal or professional goals. In addition to individual coaching, Marlee provides powerful people analytics that align users' motivations with those of their teammates, facilitating improved team dynamics and collaboration. The team insights feature allows users to gain a deeper understanding of their team's motivations and how to leverage these differences for enhanced support and empathy. Marlee is also valuable in various organizational contexts, including talent acquisition, talent development, conflict resolution, and team performance. By providing data-backed insights, Marlee helps organizations eliminate bias in hiring, develop talent, resolve conflicts, and enhance overall team performance. Users can easily get started by creating an account on the platform, exploring various features, and receiving instant insights into their team's motivations. While Marlee offers numerous benefits, including accessibility, personalization, and comprehensive insights, users should also consider potential limitations, such as the reliance on AI for coaching and the limited human interaction that may not suit everyone's preferences. Overall, Marlee stands out as a powerful tool for individuals and teams looking to enhance their performance and collaboration through personalized coaching and insights.