Marcel AI is an innovative platform launched by Publicis Groupe to transform how its 100,000 employees collaborate, share knowledge, and manage projects. Designed with user-friendliness in mind, Marcel allows employees to interact through voice or text, akin to popular consumer applications. At its core, Marcel employs an advanced AI engine that proactively curates relevant information, connections, and opportunities tailored to individual users. Each workday, employees receive a personalized daily digest with six prompts related to their roles and interests, ensuring they stay informed about industry news and internal developments. Users can create detailed profiles that help Marcel understand their skills, interests, and career aspirations, enabling the platform to suggest valuable networking connections and job opportunities. Networking features allow employees to tap into the entire Publicis network, facilitating collaboration with the right experts for specific projects or pitches. Marcel also offers exclusive job postings, allowing employees to apply for roles before they are made public. Additionally, the platform provides access to case studies and award-winning projects for inspiration, enhancing creativity and strategic thinking. Integration with Microsoft’s AI and Knowledge Graph technologies further strengthens Marcel's capabilities, allowing for efficient data processing and organization. Various use cases for Marcel include project management, talent development, knowledge sharing, and networking, all designed to enhance productivity and employee engagement. To use Marcel, employees log in through its mobile application, where they can create profiles, engage with daily prompts, network, apply for jobs, and explore case studies. While Marcel boasts numerous advantages such as enhanced collaboration, personalized experiences, and a user-friendly interface, it also faces challenges, including initial skepticism from employees due to rollout delays and concerns over data privacy. Publicis Groupe must prioritize change management, continuous improvement, and transparency around data usage to ensure Marcel's success. Overall, Marcel holds the potential to revolutionize how Publicis employees work and interact, fostering a more innovative and connected workforce.