Planable is a comprehensive social media management tool that enables users to efficiently plan, create, and schedule content across multiple social media platforms. Launched in 2016 by social media managers, Planable was developed to address the challenges faced by teams in managing social media content. The platform allows users to visualize their campaigns and collaborate effectively, making it an essential tool for marketers and agencies.
Among its standout features is the content planning and scheduling functionality, which supports a variety of platforms, including Facebook, Twitter, Instagram, and LinkedIn. The drag-and-drop interface enables easy rescheduling of posts, while automated posting allows users to schedule content in advance, saving time and ensuring consistent messaging across channels.
Planable's collaboration tools are particularly beneficial for teams that need to work together on content creation. Users can invite clients to review and approve posts directly within the app, streamlining the approval process and reducing the reliance on email. Additionally, the platform features a visual content calendar that provides a comprehensive overview of scheduled posts, making it easier to manage content across different accounts.
Analytics and reporting tools allow users to measure the performance of their posts and campaigns, providing valuable insights that can inform future content strategies. The user-friendly interface is designed to resemble popular social media sites, making it easy for users to navigate and manage their content effectively. Furthermore, Planable offers mobile applications for both iOS and Android devices, enabling users to manage their social media content on the go.
Planable is particularly advantageous for marketing agencies managing multiple client accounts, social media managers looking to streamline workflows, and small businesses aiming to establish a strong online presence. The platform's affordability makes it accessible to a wide range of users, with plans starting at $11 per month.
However, potential users should be aware of some limitations, such as the inability to schedule Instagram posts automatically and the lack of support for Pinterest. Reliability issues have also been reported, with some users experiencing problems with scheduled posts not being published as intended. Customer support has received mixed reviews, with some users expressing dissatisfaction with response times.
In conclusion, Planable is a powerful tool for social media management, offering a range of features designed to enhance collaboration and streamline content planning. While it has received positive feedback for its user-friendly interface and effective collaboration tools, users should consider its limitations and customer support offerings before committing to the platform.