Public.com is a revolutionary investing platform that has garnered attention since its inception in 2019. It operates under Open to the Public Investing, Inc., ensuring regulatory compliance through SEC oversight and FINRA membership. The platform is designed with a mobile-first approach, appealing to tech-savvy investors while remaining user-friendly for newcomers. Public.com allows users to invest in a variety of assets, including stocks, ETFs, cryptocurrencies, bonds, options, and unique alternative investments like art and collectibles. This diverse offering sets it apart from traditional brokerage firms. One of its standout features is commission-free trading, which allows users to buy and sell stocks and ETFs without incurring fees, making it a cost-effective choice for those conscious of their investment expenses. Furthermore, Public.com’s fractional share feature enables users to invest in high-value stocks with smaller amounts of capital, thus democratizing access to premium investments. The platform also provides pre-built investment plans tailored to different risk appetites and investment strategies, as well as the ability for users to craft their own personalized investment strategies. Public.com emphasizes social investing, fostering a community where users can follow each other, share insights, and participate in discussions, creating an engaging and educational environment. Additionally, the platform boasts a comprehensive library of educational resources to help users improve their investing skills. Security is a priority for Public.com, employing bank-grade encryption and SIPC insurance for user investments. While the platform has received praise for its innovative features, it also faces criticism regarding its fee structure, which can include high fees and spreads on certain trades, as well as the absence of retirement account options. Overall, Public.com offers a compelling solution for individuals looking to invest in both traditional and alternative assets while benefiting from a supportive community atmosphere. However, potential users should consider their investment goals and the platform’s fee structure before committing to it.