Triple Whale is an advanced eCommerce analytics platform tailored for direct-to-consumer (DTC) brands, especially those utilizing the Shopify platform. Since its inception shortly after the iOS 14 update in 2021, Triple Whale has aimed to provide businesses with real-time, accurate financial reporting, marketing analytics, and insightful customer data. The platform centralizes various eCommerce metrics, allowing users to track critical performance indicators like customer acquisition costs, lifetime value (LTV), and return on ad spend (ROAS) from a customizable dashboard. This feature-rich platform is designed to streamline data management, offering tools for in-depth customer analysis, forecasting, and automated reporting. Triple Whale integrates seamlessly with popular eCommerce software such as Facebook, Google, Klaviyo, Amazon, and Recharge, ensuring that businesses can consolidate data from multiple sources into one cohesive view. The platform's features also include a pixel for accurate attribution tracking, allowing businesses to understand their marketing effectiveness better. Overall, Triple Whale is a powerful tool for eCommerce brands looking to enhance their marketing strategies and improve profitability through data-driven insights.